EDITOR’S NOTE: This post is by Brian Milne, Founder of the BallHyped Sports News Service and Sports Blog Voting Community.

We love this story because it’s as geeky as it is gangsta.

Since adding two more teams to its conference, the Pac-10 Conference (or is it the Pac 12 now?) has filed a domain name dispute with World Intellectual Property Forum against the owner of Pac12.com in hopes of capturing the URL for branding purposes.

Pac 10, Pac 12, 2pac, Tupac

Straight Ballin'

But the owner of the site won’t budge, throwing up the web’s version of a gang sign back at the Pac 12: an Amazon affiliate widget with images and links to a dozen Tupac Shakur albums. The widget is titled “A 12Pac for Tupac.”

If only the Pac 12′s marketing department were so clever.

We here at BallHyped.com hyped this story because of our blog title, Straight Ballin’, named after a track of the same name off Tupac’s Thug Life album — which we were disappointed to see didn’t make Pac12.com’s list.

But we do have to say Pac12.com has the best page title ever: <title>Tupac Lives!</title>

Pac 12, tupac, 2pac logo

Sneak peek at the Pac 12's next logo?

Unfortunately, so does this never-ending warfare between us web geeks and the NCAA.

First they take away our ability to live blog, then they go after our domains?

The URLs we own are our turf. Our ‘hoods. And we’re willing to do what it takes to protect our domain.

When will the bloodshed ever end?

Attempts to reach Tupac Shakur for comment on this story were unsuccessful.

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