2011 Super Bowl ad rates could surpass $3 million this year.
It’s safe to say BallHyped.com will not be buying a commercial slot for the 2011 Super Bowl in Arlington Texas.
The 2011 Super Bowl ad rates are through the roof again this year, expected to surpass $3 million for the first time this year.
Here’s a look back at past Super Bowl ad rates, for a 30-second commercial, according to NFL Research (rates are set by the networks, not by the NFL):
| XLIV | 2010 | $2,900,000 |
| XLIII | 2009 | $2,800,000 |
| XLII | 2008 | $2,700,000 |
| XLI | 2007 | $2,600,000 |
| XL | 2006 | $2,400,000 |
| XXXIX | 2005 | $2,300,000 |
| XXXVIII | 2004 | $2,200,000 |
| XXXVII | 2003 | $2,100,000 |
| XXXVI | 2002 | $1,900,000 |
| XXXV | 2001 | $2,100,000 |
| XXXIV | 2000 | $1,900,000 |
| XXXIII | 1999 | $1,600,000 |
| XXXII | 1998 | $1,300,000 |
| XXXI | 1997 | $1,200,000 |
| XXX | 1996 | $1,085,000 |
| XXIX | 1995 | $1,150,000 |
| XXVIII | 1994 | $900,000 |
| XXVII | 1993 | $850,000 |
| XXVI | 1992 | $850,000 |
| XXV | 1991 | $800,000 |
| XXIV | 1990 | $700,000 |
| XXIII | 1989 | $675,000 |
| XXII | 1988 | $645,000 |
| XXI | 1987 | $600,000 |
| XX | 1986 | $550,000 |
| XIX | 1985 | $525,000 |
| XVIII | 1984 | $368,000 |
| XVII | 1983 | $400,000 |
| XVI | 1982 | $324,000 |
| XV | 1981 | $275,000 |
| XIV | 1980 | $222,000 |
| XIII | 1979 | $185,000 |
| XII | 1978 | $162,000 |
| XI | 1977 | $125,000 |
| X | 1976 | $110,000 |
| IX | 1975 | $107,000 |
| VIII | 1974 | $103,000 |
| VII | 1973 | $88,000 |
| VI | 1972 | $86,000 |
| V | 1971 | $72,000 |
| IV | 1970 | $78,000 |
| III | 1969 | $55,000 |
| II | 1968 | $54,000 |
| I | 1967 | $42,000 |
